“Wait…What do you do?” Answering the most common question in our Consulting experience 🤦

One of our most commonly asked question isn’t really a surprise to us, yet it remains the worst thing to answer – “What exactly do you do?”

I feel so defensive, for some reason it feels like it hurts me.  My response began with, “We do a lot.” Then I started to get into the details, and it got complicated, and difficult to follow, so here is an attempt to break down what it is that we do, here at LBRB. It is certainly unlike anything else that we have been part of, or even heard of before so hold on tight. Here we go…

First, “we do a lot,” really means that we offer a broad range of services and products designed to grow businesses of all sizes, and across all industries. We distilled them into 4 bigger buckets and areas of focus where we have delivered impact. These four areas are – 

⚡ Brand
⚡ Operations
⚡ Direction (Creative and Leadership)
⚡ Sales

Our solutions are industry and vertically agnostic, including social media growth, visual design and development, branding and rebranding, messaging, creative direction, process creation or improvement, qualified lead generation, and sales strategies.

So, in a nutshell, LBRB provides expert diagnostics, data-driven advice, and creative action-items as well as roadmaps, timelines, and implementation scopes for full circle business consulting.

 

We diagnose what your business needs to reach its goals. We utilize up-to-the-minute data to detail practical solutions to issues found upon completion of our discovery process. We then develop creative actions your business can implement immediately based on the data collected for each objective.

From there, we lay out a series of pick-your-own-adventure roadmaps. These roadmaps are based on TEM (Time, Energy, Money) investments and prioritized by the level of commitment to pace at which goals want to be achieved. A good, better, best dynamic if you will. The routes on each roadmap are identical, the speed limits and the type of vehicles are the differentiators on our maps.

Accompanying each roadmap are unique implementation scopes catered to individual clients’ priorities and goals (we do not do templates) that detail the who, what, when, where, and why of each roadmap so that our clients have complete transparency on the results we forecast. The implementation scope on each roadmap is also tied into the greater plan that incorporates all the items on which LBRB performed diagnostics.

See it in action (with results!)

As you can see with our recent work, you bring us your problems, LBRB will activate utilizing our proprietary methods and will detail how the target will be achieved. We will always have the built-in option for our clients to do the activation themselves, allowing complete ownership over their social media, if they choose. Each product roadmap intertwined with all the others, creates a tapestry that forms the picture of what your future business will look like.

Additionally, we offer our clients the opportunity to collaborate with (and/or to mentor) other businesses inside the LBRB community. We appreciate what you bring to the table and know full well that your expertise can benefit other businesses and vice versa. 

Let’s strap rockets to your business!

Have questions? Ask them here or book some time with us!

2 Commments

  1. Great post! What do you do? Well, it depends on who I’m talking to. If it’s someone who knows nothing about my industry, I explain it in the most basic way possible: As a content writer, I’m like a journalist for your business. For those more familiar with work, I say that I create consistent, engaging, on-brand content. It’s about knowing what you do, but also about who you’re engaging with. (And if they’re a grammarian, I’d say that it’s about to whom you’re engaging :D)

    • Love it, Anthony! I agree, explaining what you do and having them understand can be two different things….we struggle with this a ton ourselves. Which is ironic, because a big part of our job is helping others explain what it is that they do. For whatever reason, we struggle to help ourselves the most. Plight of the creative…

      Also on a personal note – we won’t pretend to be well-written bloggers, please don’t judge us. 😂

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