case study 2021
Lighthouse Global is an international, 900+ person company delivering end-to-end eDiscovery solutions for Fortune 100 clients and corporate legal teams. Lighthouse Global partners with Law firms and businesses to extend their capabilities, tech expertise, and win more cases for their clients.
Lighthouse Global had recently undergone a rebranding exercise & established new colors, logo & typography. With this initial stage complete, they were overspending & delayed by two months. C-suite needed help to prioritize & proceed with deploying a company-wide refresh including –
Designing a new website (including migrating the old website to a new platform), establishing a PMO within the Marketing department, tracking, organizing & refreshing 1,400+ unique pieces of print & digital collateral, & more.
Drive, build, improve & deploy processes including building out scratch processes & company communication lines by evaluating programs & products already in place.
Oversee a company-wide brand refresh including logo redesign, website platform migration & new build, print & digital collateral refresh, alongside ongoing projects, RFP’s, sales decks, presentations & events.
Scale the Marketing department to operate with higher organization & efficiency.
Our initial contract was set for 4 months. We added enough value to be awarded multiple contract extensions lasting 10+ months.
In the first quarter of 2021, we reorganized and restructured the Marketing department to follow a process. After deploying the new system including training for c-suite, international sales and department leads, the Marketing department saw massive increases in efficiencies and collaboration, saving the company five figures in the first quarter.
We took these savings and overhauled the budget management system, saving the company thousands more throughout the year.
presentation slides ( some blurred and shown as examples )