After our recent logo exploration project working with the lovely people at Sombrero Peak Quilting, it dawned on me that while each Graphic Designer has their own workflow, our specific pipeline has so many benefits I appreciate. Keep in mind, this article was written as a use case for logo design, but the process is applicable in all design work.
As a student (before I started at LBRB), I thought I had a pretty good grip on my personal approach to design, and was convinced it worked. If you’re anything like I was, you follow a simple regimen:
Brainstorm and decide on a solid idea
Sketch out a few iterations, asking the client’s opinion throughout
Arrive at a final design
Chicken tendies PROFIT
Sounds pretty good, right? Clients were pleased, I did my job, so what’s the problem?
It wasn’t until I started working more extensively in the field, that I recognized the fatal flaws in the way I had been designing for years. The difference between what I had been doing vs what LBRB taught me is dedication. If it sounds corny, it’s because it is, but it’s an integral part of being a creative professional, and it’s the difference between producing a good logo, or a spectacular logo.
To be successful at anything, we must be dedicated to doing whatever is necessary to deliver a product or service that exceeds expectations. You don’t just haphazardly throw together a design, do some revisions and call it good, which is a pit that many well-meaning and talented new designers fall into.
For a more extensive list, check out our next post about taking your design process to the next level — and the best part is, these are simple things you can start doing immediately, no extra education required.
Stay tuned for more tips!